Costly agencies
A new storefront still means a designer, a developer, and a retainer. Most D2C brands pay agency rates for a site they should be able to shape themselves.
Launching mid-November 2026
AI that builds, sells and scales your D2C brand
An AI store builder, Hindi AI voice calls for order confirmation, and one-click checkout — COD, UPI, and cards — for Indian sellers.
Your store
AI Store BuilderDraft
AI Voice Calls
Hindi · order confirmation
Checkout
- COD
- UPI
- Cards
The problem
The work Indian D2C brands still do by hand
Luven is for the gaps between a storefront, a confirmation call, and a checkout that actually fits India.
COD / RTO losses
Cash on delivery is how India buys. Unconfirmed orders come back, and every return-to-origin shipment takes shipping, product, and time with it.
No Hindi automation
Order confirmation still depends on someone dialing customers. There is no Hindi voice layer built for the way Indian sellers actually work.
Product
Store, confirmation, and checkout in one OS
AI Store Builder
Describe the brand, the products, and the tone. Luven drafts the storefront so you are not starting from a blank theme or an agency brief.
From a short brief to a store you can review and publish.
AI Voice Calls (Hindi)
Luven calls customers in Hindi to confirm an order before it ships. Confirmation happens in the language buyers already speak.
Order confirmation, in Hindi, without a manual dialer.
One-click Checkout
Buyers pay the way India pays. Cash on delivery, UPI, and cards sit in one checkout instead of three separate setups.
COD, UPI, and cards in a single checkout.
How it works
Three steps from brief to selling
- 01
Describe your brand
Share what you sell, who it is for, and how the brand should feel.
- 02
AI builds your store
The store builder turns that brief into a storefront you can review.
- 03
Start selling
Confirm orders with Hindi voice calls, and check out with COD, UPI, and cards.
Pricing
Launch pricing for the waitlist
Early-bird note: these are the launch prices for brands on the waitlist. Luven opens mid-November 2026. Joining the list does not charge you. Billing starts when the product is live.
Starter
For a first storefront.
₹1,499/mo
- AI Store Builder
- Describe your brand and generate a store
- Review the draft before you publish
Growth
Store, calls, and checkout.
₹3,499/mo
- Everything in Starter
- Hindi AI voice calls for order confirmation
- One-click checkout: COD, UPI, and cards
Pro
The full commerce OS.
₹7,999/mo
- Everything in Growth
- Store, voice, and checkout together
- Priority support while you launch
Founder
Built by Arman Rafi, D2C operator from Varanasi, India.
Luven is the commerce OS for Indian D2C brands: the store, the confirmation call, and the checkout in one place. Launching mid-November 2026.